How we established a look for a new lifestyle brand
Project overview
The Royal Oak Society (ROS) is a luxury brand that specializes in creating high-end products for the discerning customer. The company's logo is a royal oak tree standing tall symbolizing strength, survival, spiritual purity, and wholeness.
The Oak tree's foil represents the darker oaks, moving into the gold spectrum, and has strong earth energies for grounding healing, stability, and security. The gold foil, representing the white oak and celebrating solar energy, embodying hospitality, charity, and prosperity.
Project execution
Logo Design: To ensure the brand's luxury and high-end feel, inspiration will be taken from brands like Rolls-Royce, Audemars Piguet, and Rolex. The Oak tree will be the central focus of the logo, standing tall and proud with its beams of light emanating naturally like a beacon of love, life, strength, and passion.
Lettering: The lettering will be a high-end looking writing script, thick and luxurious, reflecting the brand's exclusivity and luxury.
Project results
Overall, the ROS brand will convey a sense of strength, resilience, and spiritual purity, making it an attractive choice for customers who seek quality and sophistication in their products.
